Key Responsibilities:
- Planning and Defining Sales Promotion Strategies:
- Develop sales promotion plans and promotions for all channels within the allocated budget.
- Determine price structures.
- Create Go-to-Market plans for new products (NPD) across all channels (Modern Trade, Traditional Trade, and Distributors).
- Analyze customer and market insights to identify new opportunities and trends for developing sales promotion strategies.
- Developing Promotional Materials and Product Visibility:
- Drive visibility through POSM, shelf share, and advantageous product placement compared to competitors, adhering to brand guidelines.
- Prepare support materials for the sales team, such as sales kits and sales talks.
- Supporting Sales Promotion Activities for Distributors:
- Coordinate with distributors.
- Support promotional programs/incentives and premium products for various in-store promotions.
- Monitor sales and set joint targets.
- Managing and Overseeing the Event Team:
- Plan event team activities, including defining activity formats, promotions, and activity areas.
- Provide media, premiums, and equipment.
- Monitor performance to develop and improve the event team's efficiency.
